In a world that emphasizes immediacy, we choose to anchor ourselves in traditions of craftsmanship and thoughtful execution. The distinctly Japanese approach of combining handcrafted techniques and innovative technology guides our philosophy of experimentation and is unmistakably Matsuda. Each finished creation is an art object unto itself — as pleasing to the hand as it is to the eye.
Innovation and experimentation have been a part of Matsuda’s DNA since Mitsuhiro Matsuda founded his fashion house in Tokyo over 50 years ago. Recognized as being one of the first designers to meld architecture with fashion, it was his ready-to-wear and eyewear creations that truly captured the attention of the world in the 1980s. His campaigns were celebrated collaborations with renowned artists, such as Nan Goldin, Jan Saudek, Juergen Teller and Bruce Weber, cementing Matsuda’s reputation as an innovator and creator of art-as-fashion. This tradition remains the cornerstone of everything we do today.