Simon Porte Jacquemus started his own label when he was 19. Credited with bringing a freshness to Paris’ fashion scene, with deconstructed collections, surrealist and often "NSFW." Jacquemus takes archetypal French concepts like the Breton stripe and spins them on their head, working in the space between commercial and conceptual. He cites the Japanese brand Comme des Garçons as one of his referential points. Moved to Paris when he was 18 and briefly enrolled at the École Supérieure des Arts et techniques de la Mode. In 2009, a year after the passing of his mother, he launched his label under her maiden name, Jacquemus. His collections have a child-like spirit and sense of freedom, often featuring asymmetrical designs, oversized "stiff" silhouettes, experimental makeup and shoeless or topless models. His Spring/Summer 2018 collection, entitled "La Bomba," was picked up by some of the world's biggest retailers, and launched a collection of footwear and handbags, a men's line and the amazing sunglasses collection.