It all started in 1989, when 22-year-old Isabel Marant launched Twen, her first knit and jersey brand. In 1995, she held her first show under her own name.
In 1998, Isabel Marant opened her first boutique in Paris in a former artist workshop. Her historic location is still on rue de Charonne, in the Bastille district. In 2000, the company launched Isabel Marant Étoile: this carefree new line embodies a vision that is simultaneously artsy and casual. Men’s clothing debuts in 2017, followed by an eyewear range in 2021.
More than twenty-five years after the brand’s creation, its fundamentals are still the same: Isabel Marant remains the most unruly of the great French fashion houses. In the lockstep world of Parisian fashion, this designer stands out as a veritable troublemaker. With a love for materials that live and travel, she draws inspiration from across the world to irreverently refresh urban proposals.