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Chiara Ferragni Optical
The brand of the digital entrepreneur and source of Italian pride, presents its first Eye-wear Collection for SS22, designed, produced and distributed in partnership with Safilo, world leader in the design, production and distribution of sunglasses, optical frames, products and sports eyewear. With elegant lines but at the same time trendy, Chiara's collection is in direct conversation with the entire sphere of lifestyle of which Chiara is a trendsetter, declining in two product stories that tell her soul, Chiara's Fashion dedicated to fashionistas and Chiara's Essential, composed of pieces with timeless allure designed to be worn every day.
Given its connection not only with aesthetics but also with the essence of Italian fashion since its debut, Chiara's premium feel of the eyewear is denoted by the play of glitter and bold neon colors, with the addition of the iconic Eye-like element and logomania pattern on some lenses designed to visually tell a story of passion and fashion culture. The new eyewear proposals are sealed by the brand's stylistic figures to which is also added the Star detail, symbol of the brand, which stands out on the sparkling pink and silver shades.